Objectives

• Develop a brand identity that reflects the fun and strategic nature of the game.

• Design card templates for three key card types: Zodiac Cards, Action Cards, and Point Cards.

• Create an engaging How to Play guide to make the rules accessible and enjoyable.

• Deliver packaging and branding that stands out on shelves and resonates with the target audience.
  

Challenges

• Balancing aesthetics with functionality to ensure clear gameplay mechanics.

• Creating designs that appeal to diverse audiences, including casual players and zodiac enthusiasts.

• Maintaining consistent branding across all components of the game.

• Ensuring scalability for potential future expansions (e.g., additional Action Card packs).

Our Approach

1. Brand Identity Development

We started by defining the visual and emotional tone of Team Zodiac. Keywords such as "fun," "cosmic," "quirky," and "strategic" guided the creative direction. The logo design incorporated celestial elements, such as stars and constellations, paired with bold typography to create a modern, eye-catching look.

2. Card Design

Zodiac Cards: Each Zodiac Card features a sleek, minimalist design with the zodiac sign prominently displayed, accompanied by a subtle celestial background. This clean layout ensures easy identification during gameplay.

Action Cards: These cards incorporate playful typography and vivid colors to bring the quirky actions to life. A distinct border style differentiates them from other card types.

Point Cards: We kept these cards simple yet impactful, using bold numbers and vibrant color schemes to emphasize the wagering aspect of the game.

3. How to Play Guide

We crafted a concise, engaging rulebook that simplifies the game’s mechanics. On the back, we included a humorous zodiac personality list to help players unfamiliar with astrology.

4. Packaging Design

The game box was designed to grab attention both in-store and online. A celestial blue and gold palette evokes a cosmic feel, while the bold Team Zodiac logo ensures brand recognition. The back of the box highlights key components and gameplay mechanics to entice buyers.

Key Deliverables

• Logo Design: A bold, celestial-themed logo.

• Card Templates: Custom layouts for Zodiac Cards, Action Cards, and Point Cards.

• How to Play Guide: A clear, visually engaging rulebook.

• Packaging Design: A striking box design with clear branding and game highlights.

Results

• Market Appeal: The design successfully captured the interest of the target audience, from zodiac fans to casual gamers, making it a standout product in its category.

• Ease of Play: Players praised the How to Play guide for its clarity and engaging design, making the game easy to pick up and play.

• Brand Consistency: The cohesive visual identity across cards, packaging, and instructional materials reinforced the brand’s playful yet strategic tone.

Conclusion

The Team Zodiac project demonstrates MarieDee Media Group’s ability to blend creativity, strategy, and functionality to create a standout product. By crafting a cohesive visual identity and designing every element with the player’s experience in mind, we helped Frayzzle Games launch a card game that’s as visually compelling as it is fun to play.